The Health Data Marketplace
Regulatory, scientific, technological and digital pieces now exist to assemble the whole picture of an individual’s health. Advances like electronic health records (EHR), wearable devices, and low-cost, high throughput DNA sequencing mean that we can digitally record every episode of our clinical care, and combined with genetic information and snapshots of our daily lives, these digital records are invaluable for biomedical and clinical research. Can these health records be treated as digital assets that can be referenced for medical care, or shared or traded for purposes of medical research in a health data marketplace?
An open health data marketplace requires a network effect. Every exchange of health data requires a sender and a recipient who are both willing to use the new system. As more consumers enter this marketplace with their health data, this data becomes more valuable for pharmaceutical companies and medical research organizations, especially if this data includes one’s clinical, genomic, wearable and environmental data. After all, you are in the best position to aggregate and organize your health records from different sources, keep it under your control, and securely share it with whom you choose. This is why we want to start with you — a community of stakeholders in this new health data market place.
To give the power back to you, the patient/consumer and to support the further development of the platform and the virtual health data marketplace, Health Wizz recently announced a digital token called OmCoin.
The Health Wizz app makes it easy for players in the new digital healthcare space to track and manage their physical and mental wellbeing using personalized health indicators. We added gamification to wellness and personal health in a social context, and believe this will not only raise the consumer’s awareness of digital currency, but will also attract the critical mass of users to create the network effect. Consumers will participate in health-related challenges and games with friends and family members, co-workers and peers, and members of their social networks. Prizes and awards will be in the form of digital currency — OmCoins — sponsored by institutions, employers, or even by individuals themselves. User adoption and engagement can be encouraged by bringing video game-like thrills and engagement to health-related games and challenges. Incentives in the form of OmCoin tokens will keep users engaged and coming back for more, all while improving their health. This will allow more people to become familiar with, and own, digital currency, even non-technical people.
Source/More: Time to turn your health records into digital assets