Crypto is ultimately about decentralization.
A blockchain is used to keep a record of truth in order to create successful decentralized companies, products and services. Once you have a record of truth, stakeholders can trust the decentralized network.
I was recently reminded of this focus on decentralization when our “Off The Chain” podcast was removed from Apple Podcasts without warning. The podcast has been distributed on Apple, Google, Sportify, Libsyn, and other platforms for the last ~70 days. On Wednesday, we released a recording with Murad Mahmudov that laid out the ultimate argument for Bitcoin.
The episode exploded in popularity and began quickly shooting up the US rankings in the investing category. At some point, while the podcast was ranked #4, it disappeared. People began tweeting on Friday that they couldn’t find the podcast.
Without warning, the podcast was no longer available in the rankings. You couldn’t find it by searching the podcast store. It was still available on other platforms though, which made the disappearance on Apple even weirder.
Five days after the initial disappearance, the podcast is still not in the rankings, nor is it available via search. The Apple Podcast team had previously been great, but now the downside of centralization is becoming apparent.
Source/More: The centralization vs decentralization debate